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AI generated stone cliffs in the mist created using Disco Diffusion. Disco Diffusion

WITF and SIPA (WITF Primary)

By Tom Downing/WITF

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With information overwhelming social media users, it’s important for media organizations to ensure their audience can trust their reporting. Questions like, “How do people decide what news is trustworthy?” or “How can journalists influence what users consume and share?” have come up repeatedly at public forums that WITF journalists have participated in.

To help answer those questions, WITF is took part in the Trusting News project – an effort to create strategies designed to demonstrate the credibility and trustworthiness of journalism. In the links above, we explain our editorial process, we demonstrate our approach to ensure our stories are as balanced, accessible and responsive as possible, and we describe our ethics and funding.

The days of journalism’s one-way street of simply producing stories for the public have long been over. Now, it’s time to find better ways to interact with you and ensure we meet your high standards of what a credible media organization should be.

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